As a business, you may have been hammered on the head the considerable effects and importance of “tone” and “consistency”. However, in today's competitive market, branding has never been as essential for businesses to stand out and create a lasting impression on their target audience. One crucial aspect of branding is the colors. Accurate brand colors play a vital role in achieving this, and is a much more developed process in printing than people realize. Whether it's a business card, brochure, or packaging, maintaining the integrity of brand colors is essential for tangible materials.

1. Brand Identity
Brand colors are an integral part of a company's identity. They help customers recognize and associate with a particular brand. Consistently using accurate brand colors across all print materials helps reinforce brand identity and creates a cohesive and professional image. When a customer sees a printed piece with the brand's colors, they are more likely to connect and remember the business.

2. Reproducing Colors accurately
Print materials rely on various technologies and techniques to reproduce colors. However, achieving accurate color reproduction can be challenging. Inaccurate brand colors can diminish the visual impact of printed materials and can lead to misunderstandings or miscommunications about the brand. It's essential to have accurate color values and communicate them effectively to printers to ensure color consistency across different printing processes.

3. Consistency across Marketing Collateral
Successful marketing campaigns involve multiple types of print materials - each piece is an opportunity to reinforce brand identity and engage with customers. Accurate brand colors ensure that all marketing collateral is consistent in color, helping to create a cohesive and comprehensive campaign. An inconsistent color experience across materials can be confusing and hurt the overall effectiveness of the campaign.

4. Brand Recognition
Consistency in brand colors is crucial for building brand recognition. When consumers see consistent brand colors across various print materials, such as business cards, flyers, and banners, it reinforces their memory of the brand. This recognition helps build trust and credibility, making it easier for customers to choose a brand they recognize over its competitors.

5. Customer Perception
Colors have a significant impact on human psychology and can elicit specific emotions and attitudes, and immediately set the the tone for your brand’s message. Accurate brand colors help create the desired perception and experience for customers. Consistency in color usage across print materials reassures customers that they are dealing with a professional and reliable brand. It enhances the overall customer experience and fosters a positive impression of the business.
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In Conclusion
Accurate brand colors are crucial for print materials because they contribute to brand recognition, identity, and consistency. They help establish a strong visual presence in the market and build trust with customers. By ensuring colors are reproduced accurately across various print platforms, businesses can create a cohesive and memorable brand experience. Investing in maintaining brand colors in print materials is an essential aspect of successful branding in the modern business landscape.

The ALL-NEW Crystal HD faceplate on a Teledex E-Series phone. Creating custom designs with Crystal HD faceplates is a great way to help your hotel branding needs.

Welcome to TOPS, a provider of a wide range of printed products for the hospitality industry. Our products include hotel telephone faceplates, paper and plastic tent cards, plastic and aluminum labels, door hangers, TV channel selectors, telephone rate cards, rack cards, amenity cards, comment cards, name tags, and do not disturb signs.
One of our popular products is our paper faceplates, which provide a colorful accent in the room and support brand standards. We also offer the ALL-NEW Crystal HD faceplates, which are designed to complement the look of any hotel room with a variety of custom art selections. In addition, we have clear plastic faceplate overlays to protect your investment and facilitate cleaning and maintenance.

For your front desk, lobby, and guest rooms, we offer a variety of stands, including paper tent cards and durable plastic "L" or "A" shaped stands. We also have hotel telephone rate cards in both paper and Crystal HD to keep your guests informed and your hotel compliant.

We offer water bottle danglers, door hangers and do not disturb signs, adhesive backed labels, hotel evacuation signs, and aluminum labels. We can also design and print business cards, create sturdy Crystal HD name tags, and provide payphone and ATM signage. We even have signage and labels for water and air machines.

In addition to our products for the hospitality industry, TOPS also offers a range of printed products for restaurants. These include menus, coasters, QR codes, and beer tab hangers. All these items can be printed using our ALL-NEW Crystal HD printing process, which delivers high-quality, vibrant prints that are sure to impress your customers.
Our menus are available in a variety of sizes and styles and can be customized to match your restaurant's branding and style. We also offer coasters, which are a great way to protect your tables and promote your brand. QR codes are a convenient way for customers to access your menu or other information, and can be printed on menus, coasters, or other items. Beer tap hangers are a practical and effective way to promote your beer selection and increase sales.At TOPS, we are dedicated to Elevate Your Brand with Quality Print Products. Contact us for more information on our products and to request samples.

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June 30th, 2022—When it comes to faceplates for your hotel's branding needs, the ALL-NEW Crystal HD faceplates exceed expectations. Trust us; we were blown away by them! And we aren't the only ones. Here are four reasons why people love the ALL-NEW Crystal HD faceplates:
 
    1. Vibrant colors are easily retained
    2. Is that leather?
    3. Readability is key
    4. These things are waterproof
 
 
01. Vibrant colors are easily retained
            When printing faceplates, especially dark floods--think dark colored faceplates—printing can be challenging with traditional paper with plastic overlay faceplates. They can be overly dark, not dark enough, and lose their luster after a while. With the Crystal HD faceplates? Not so much. The color is long-lasting and won't wear off as often. So, when it comes to your hotel branding, especially with colors, Crystal HD stands out above the rest!
 
 02. Is that leather?
            Crystal HD faceplates have a distinct yet unique, smooth feel to them. The leather-like feeling is easily bendable too! The traditional paper with plastic overlay faceplates tears more quickly than the Crystal HD. Having to replace faceplates constantly adds up. But with the Crystal HD, you don't have to worry about the faceplate accidentally tearing. Also, with the bendability of the Crystal HD, you easily fit the faceplate for whatever phone you have in your hotel! The Crystal HD means longer-lasting faceplates, saving money in the long run.   
 
03. Readability is key
            What does the HD stand for in Crystal HD? We are glad you asked! High-Definition, or simply HD, is the name we choose. Why? Because the readability of the text on the faceplates looks like they are in high definition! With some darker colored floods and not-so-friendly color schemes, the text can be hard to read with traditional paper faceplates with a plastic overlay. But with the Crystal HD faceplates, they stand out! The text is easily readable, seemingly in high definition. And having readable text on your faceplates is paramount for hotel guests. 
 
04. These things are waterproof
            Cleaning paper faceplates with a damp cleaning cloth are, let's say, it doesn't end well. Eventually, the cleaning cloth wears down the traditional paper with the plastic overlay. Leaving them stained; they lose their luster and color. Crystal HD, on the contrary, is waterproof! You read that correctly; waterproof, which means longer-lasting faceplates for your phones when cleaning them. It's one of the biggest reasons people love Crystal HD faceplates!
 
The ALL-NEW Crystal HD faceplates are game changers! They are longer-lasting, waterproof, readable, and retain color well. Contact us today to learn more about why people love the new Crystal HD faceplates!


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Tops, a Cetis brand

TOPS adhesive backed, social distancing markers, will help guests safely navigate your property while maintaining the proper social distancing guidelines. Let us help! Click here to request a quotation or here to request a consultation.

Spills happen all the time, especially in nursing and assisted living facilities everywhere. The good news is that with TOPS durable crystal plastic printing, you no longer have to worry about ruining your print materials in the event of a spill or leak. Waterproof, stain resistant, and fully customizable to your design needs, TOPS has found a way to print directly on a flexible crystal plastic for optimal display and protection. Click on the Quotation navigation tab at the top of this page to request a quote, or click here to request additional information.